American Meat explores the complexities embedded in the highly debated practices of the American meat industry. As the economy drives a contraction of conventional chicken, pork and beef operations, we hear the innovative methods of the charismatic, Virginia-based farmer, Joel Salatin. Joel, who is a leader of the growing niche of people who are opting for animals raised outside and without the use of antibiotics, believes that if more people become sustainable farmers, the movement could fracture centralized commodity production.
Conventional farmers argue that small-scale farming can’t expand production enough to adequately meet the demands of the nation. As the dialogue ensues, Salatin signs a deal with fast-food chain Chipotle in a surprising move, with widespread implications for the industry.
Director, Cinematographer & Producer: Graham Meriwether
Producer: Alejandro de Onis
Producer: Carlye Rubin
Editor: Memo Salazar
Consulting Producer: Tom Jennings
Chosen to be apart of the 2009 Producer’s Institute at Bay Area Video Coalition (BAVC).
The Official Site
TRT: 70 minutes
An interactive website, LeaveItBetter.com, is being launched in concert with the release of the film, to provide a place where the audience can go to share ideas and take action after watching the feature.
We are also developing lesson plans, and educational extras for distribution in colleges and high-schools.