One of the best parts about FilmShop is the variety of projects that members share with the group for feedback. Presentations at our most recent meetings ran the spectrum: two very different music videos; a video art collage; and a series of web commercials for an upstart eyewear company.
FilmShopper Sarah Anderson, along with her brother and assistant director, Josh, directed a video of “The Homo Song” by singer-songwriter Mara Levi.
A humorous ode addressed to a girlfriend’s mother, its catchy chorus goes “your daughter is a big homo.” Sarah translated this bubbly energy onto the screen with a bright palate of bold primary colors. She wanted feedback to help tweak the timing of cuts between shots—critical when it comes to working with comedic material.
At the opposite end of the music spectrum—the techno, deep house end to be exact—FilmShopper Daniel Ross screened a video for “The Bends,” a track by the L.A.-based artist drumcell, that he co-directed with friend Bijan Rezvani. The music features a deep groove that sounded “oily” to Daniel’s ear. So he and Bijan convinced their buddy Andrew Spano to roll around in some oil—chocolate syrup, actually—and then applied some psychedelic after effects to degrade the footage. Daniel wanted feedback on whether or not the video’s narrative arc added tension to an otherwise ambient piece of music.
An artist and vj by trade, FilmShopper Jason Tschantre mined a similar visual vein in a video collage that he’s crafting to play as eye candy in music clubs. Using Modul8 software, Jason green-screened footage of a paparazzo photographer—then he layered this image multiple times, fiddling with the colors and contrast, to create a swarm of paparazzi pointing their cameras at… well, exactly what they’ll be filming is to be determined. Jason wanted to create a frame of paparazzi that he can re-use in multiple contexts: maybe they’ll train their cameras at found footage from the Web, such as YouTube videos of the sissy bounce, or maybe they’ll be gazing at live crowd footage an event that Jason is VJing.

Jason Tschantre looks back at his paparazzo
CK Swett is also interested in the gaze: how people look in Warby Parker eyeglasses, and how he can get other people to look at the product, too. CK and some friends recently founded a film production company—so recent that it doesn’t have a name yet—and he shared with FilmShop five sample commercials for their first client. Warby Parker, an online eyewear retailer, wanted their web ads to look as though fans made them—and to encourage their fans to make videos in response. Accordingly, in one of the spots CK and his crew used a cell phone to film a guy and a girl playing guitar, singing a cute, impromptu ode to Warby Parker. Another spot featured a spectacle-sporting 20-something woman describing her aversion to marriage. Will these ads work? As it happens, one FilmShopper broke his glasses during the meeting… and he was very interested in what CK had to show!